Founded in 1888, Columbia is the oldest surviving brand name in pre-recorded sound. Columbia Records went on to release records by an array of notable singers, instrumentalists and groups. From 1961 to 1990, its recordings were released outside the U.S. and Canada on the CBS Records label before adopting the Columbia name in most of the world. Today it is a premier subsidiary label of Sony Music Entertainment. Its roster features some of the most famous names in music history alongside some of the finest cutting edge artists in the world today. In the UK it is led by joint MDs Alison Donald and Mark Terry.